This short article describes a few of the most significant changes in customer behaviours when it comes to consuming media.

In the present digital age, mobile phones have become one of the most prevalent tools that individuals are using to watch videos and access media. These days, many social media networks are offering limitless feeds of brief, chains of videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, revealing that short form media is one of the fastest growing media trends right now. These platforms enable users to see a variety of personalised material and interact instantly, making these videos far more appealing and addicting than standard content. Short form videos are also being used regularly for news and academic purposes, not just for entertainment. Consequently, this pattern is changing the way people are actively seeking for and counting on to receive information, in a much faster, much shorter and more accessible format.

In recent years, with the growth of digital media, the way in which individuals take in media has changed considerably. For several years, standard tv was the main source of family entertainment for the majority of people. Nevertheless, after the development of internet streaming platforms, many audiences are averting from arranged tv, specifically among younger people. Instead, worldwide media content analysis reveals that more people are purchasing memberships to streaming services, which strongly evidences the shift in audience consumption practices. These options are popular for permitting people to view the shows and films they want, any time they feel like it. Those involved in the media industry, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming platforms as a prominent media consumption habit among audiences today. These modifications demonstrate the move towards user-controlled viewing interests in the market.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the increase of streaming platforms and short form video content, the method by which individuals are getting their information is also changing. Individuals are significantly turning towards online news sources, instead of watching TV, to learn about ongoing worldly affairs. Nevertheless, simultaneously, due to a constant circulation of info, individuals are becoming overwhelmed by substantial volumes of content. In response to this, news organisations are re-engaging audiences by making short form content that is more clear and simpler here to follow. These days it is common to see news channels that have sizeable followings on social media channels. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this technique has been essential for supplying people with trusted and authenticated news sources, in a form they can readily relate to.